Cookie Policy
Last updated: January 15, 2026
This Cookie Policy explains what cookies are, how we use them on marketmakerop.com, what types we employ, and how you can manage your preferences. Our commitment is to offer you complete transparency about the tracking technologies operating on our site.
1. What are cookies?
Cookies are small text files that websites store on your device (computer, tablet, or mobile phone) when you visit them. They serve to remember your preferences, analyze site usage, and in some cases, to personalize advertising. Cookies can be 'first-party' (set by our site) or 'third-party' (set by external services).
2. Types of cookies we use
On marketmakerop.com we use the following categories of cookies:
Necessary cookies
Essential for the operation of the website. They include session cookies, language preferences, and your cookie consent choice. They do not require your prior consent, as the site would not function properly without them.
Analytics cookies
We use Google Analytics 4 to collect anonymous information about how visitors use our website. These cookies help us improve the structure and content of the site. Data is collected in aggregate form and does not allow personal identification. These cookies are only activated with your explicit consent.
Marketing cookies
We use Google Ads to measure the effectiveness of our advertising campaigns. These cookies track whether you have interacted with our ads and help display relevant advertising content. These cookies are only activated with your consent.
Functional cookies
Enable additional functionalities such as content personalization and storage of your browsing preferences. While not strictly necessary, they significantly improve your experience.
3. Google Consent Mode v2
Our website implements Google Consent Mode v2, a technical framework developed by Google that ensures its services (Analytics, Ads) respect your privacy preferences. This means that: Google tags are loaded in restricted mode by default; no analytics or advertising cookies are activated without your prior consent; when you grant consent, tags are updated in real-time; if you reject cookies, Google uses modeled data without personal identification. This approach complies with GDPR and ePrivacy directive requirements, ensuring your privacy is protected at all times.
4. How to manage your cookies
You can manage your cookie preferences at any time in the following ways: through our cookie preferences panel, accessible from the 'Cookie settings' link in the footer; through your browser settings, where you can block or delete cookies; by disabling specific Google cookies on Google's ad settings page (adssettings.google.com).
5. Retention period
Necessary cookies are deleted when you close your browser (session cookies) or are retained for a maximum of 12 months (persistent cookies). Analytics cookies are retained for a maximum period of 26 months, in accordance with the default Google Analytics 4 configuration. Marketing cookies have a maximum duration of 90 days.
6. Updates to this policy
We reserve the right to update this Cookie Policy to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We recommend reviewing this policy periodically to stay informed about how we protect your privacy.
7. Contact
If you have any questions about our Cookie Policy or about how we handle your data, please don't hesitate to contact us at privacy@marketmakerop.com or through our contact form.